The Evolution of Debit Cards

More everyday transactions are completed by U.S. consumers with a debit card issued by a financial institution than with any other single payment type. Yet, growth of debit cards has begun to waver as other payment types, not just new form factors, vie for consumer transactions.

Credit cards, decoupled debit, real-time payments, and even Amazon are all trying to take a bite out of debit’s enviable market share.

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Related Concerns

If you find this piece of interest and would like to explore this issue further, possible proprietary project work could be done to examine questions like these:

  • What is the best way to develop a long-term strategic plan for a debit card portfolio?

  • How do I create a pragmatic planned approach to optimizing debit card profitability?

  • How can I best analyze a debit card portfolio to assess the potential risk of new market entrants?

  • What is the best way to keep current regarding changes in the debit card marketplace?

Let Mercator Advisory Group help your company become better positioned in the market.


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