Mobile Order and Pay Ahead: A New Sales Channel for Restaurants and Merchants

The convergence of mobile order ahead with the on-demand economy proves appetizing to customers.

Mobile apps that enable users to order and pay ahead represent a new sales channel driving increased revenue and transaction volume for merchants in several categories. Opportunities and challenges abound for payment providers, developers, and merchants alike.

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Related Concerns

If you find this piece of interest and would like to explore this issue further, possible proprietary project work could be done to examine questions like these:

  • What differentiating features do consumers look for in mobile ahead ordering? How will this affect your products and services?

  • How will growth of on-demand services affect mobile payment volume and adoption?

  • Can merchant mobile scan-and-pay replace your checkout counter?

  • Will the shift to digital ordering mean reengineering the restaurant industry?

  • What role will contextual commerce technology play in mobile app development?

Let Mercator Advisory Group help your company become better positioned in the market.


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